Apple’s CEO Tim Cook has hinted at big plans for artificial intelligence (AI) in their products, with exciting developments expected to be revealed later in the year. This tease comes after rivals Samsung and Google have already showcased their AI advancements in smartphones.
It’s believed that Apple will show off these new AI features at their Worldwide Developers Conference (WWDC) this summer. These features might then become part of the new iPhone 16 series, which is likely to be announced in September.
Tim Cook spoke about Apple’s work in AI: “In terms of generative AI, which, I’d guess, is your focus, we have a lot of work going on internally as I’ve alluded to before. Our MO, if you will, has always been to do work and then talk about work and not to get out in front of ourselves. And so, we’re going to hold that to this as well. But we’ve got some things that we are incredibly excited about that we’ll be talking about later this year.”
Evidence has been found within iOS 17.4 code that suggests Apple may be planning to boost Siri’s capabilities with AI.
This could mean new features like the ability to summarize content and provide smarter responses in Messages. Other apps like Apple Music, Pages, and Keynote might also see AI improvements.
Apple is exploring different AI models and is currently testing both in-device processing and internet-based solutions. However, it looks like they are leaning towards doing more AI processing on the device itself, instead of relying on cloud-based services. This means your iPhone could handle AI tasks directly, ensuring faster and possibly more private responses.
